Naslov
E-commerce: The case of Croatia

Autori
 Dadić, Mario ; Plazibat, Ivana ; Petricevic, Duje

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Trade Perspectives 2018: Contemporary Aspects and Role of International Trade / editors Tomislav Baković, Dora Naletina and Blaženka Knežević / Tomislav Baković, Dora Naletina and Blaženka Knežević - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2018, 343-355

ISBN
978-953-346-070-3

Skup
Trade Perspectives 2018: Contemporary Aspects and Role of International Trade

Mjesto i datum
Zagreb, Hrvatska, 28.11.2018. - 29.11.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-commerce, advantages, disadvantages

Sažetak
Electronic commerce (e-commerce) is a modern trade form, one represented with increased frequency both globally and within Croatia. When compared to the other Western countries, the role of e-commerce within Croatia is severely lacking, due to the ever-present traditional purchasing behaviour, founded on the need to physically examine the products before acquiring them. Overall, the degree of e-commerce has expanded for a number of industries, namely the ones dealing with electronics, automobiles, clothing, footwear, food, tourism and tourism-related products. Within the food industry, the delivery of goods to a particular home address is often carried out by the nearest distribution centre, which utilises its own means of transport. As an example of e-commerce, the service provided by Konzum is considered, showing that e-commerce activities require significant technological proficiency and expenditures, with an e-commerce prerequisite essentially being a well-developed inventory management system, so the employed automatization process tracks the expiration dates and stock quantities. Creating and maintaining this complex system presents a great challenge for businesses aiming to employ core e-commerce principles.

Izvorni jezik
Engleski

POVEZANOST RADA