Naslov
Impact of online students' engagement on satisfaction and loyalty in higher education

Autori
Lončarić, Dina ; Perišić Prodan, Marina ; Car, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
48th International Scientific Conference on Economic and Social Development Development – "Managerial Issues in Modern Business" / Przygoda, Miroslaw ; Misevic, Petar ; Machrafi, Mustapha - : Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Polytechnic of Medimurje in Cakovec, 2019, 68-75

Skup
48th International Scientific Conference on Economic and Social Development Development

Mjesto i datum
Varšava, Poljska, 25.11.2019. - 26.11.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
higher education, online students' engagement, satisfaction, loyalty

Sažetak
The purpose of this paper is to examine the effect of online students’ engagement on overall students’ satisfaction and the impact of students’ satisfaction on students’ loyalty in the higher education context. Empirical research was conducted on a sample of 278 respondents. The hypotheses were tested using the univariate and multivariate regression analysis. The research results showed a positive impact of two dimensions of online students’ engagement on students’ satisfaction. Also, the relationship between students’ satisfaction and their loyalty to a higher education institution was confirmed.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA