Naslov
Effect of questionnaire length on response rates in online surveys: review of findings and guidelines for future research

Autori
Galešić, Mirta

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
German Online Research Conference. / - Stuttgart : Deutsche Gesellschaft für Online Forschung, 2002

Skup
German Online Research Conference

Mjesto i datum
Stuttgart, Njemačka, 10.10.2002. - 11.10.2002

Vrsta sudjelovanja
Poster

Vrsta recenzije
Nije recenziran

Ključne riječi
questionnaire length; response rates; online surveys

Sažetak
Voluntary nature of participation, lack of personal contact and less formal nature of the research process make online surveys more prone to low response rates. Therefore it is especially important to study the factors that influence respondents' motivation to participate in an online survey. Length of the questionnaire is considered to be one of the most important factors affecting response rates. Nevertheless, studies on the effects of questionnaire length on rates of response are rare, both for offline and online surveys. This paper aims to give a review of the existing findings about this topic, and to propose some guidelines for the research on effects of questionnaire length on response rates in online surveys.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija

POVEZANOST RADA