Naslov
Utjecaj dužine upitnika na anketni odziv
(Effect of questionnaire length on survey response rate)

Autori
Galešić, Mirta

Izvornik
Društvena istraživanja : časopis za opća društvena pitanja (1330-0288) 12 (2003), 5; 807-824

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
anketni odziv; dužina upitnika
(survey response rate; questionnaire length)

Sažetak
It is generally assumed that questionnaire length has a significant effect on survey response rate. However, the empirical findings are equivocal. One of the reasons is that various authors use different operational definitions of questionnaire length. Studies that define length as number of questions and/or pages usually show negative relationship between questionnaire length and response rates. When questionnaire length is defined by its physical format, the same number of questions printed on smaller-sized paper, but also on larger number of pages would yield bigger response rates. Duration of interview in minutes can be positively related to its relevance for respondents, which in turn has positive effect on response rate. Many authors claim that response rates are influenced by subjective rather than objective indices of questionnaire length. Perception of length is often moderated by various other characteristics of survey situation, such as respondents' interest in topic of the survey and use of financial or other incentives. A complete theory of survey behavior is needed in order to better understand and generalize the empirical findings.

Izvorni jezik
Hrvatski

Znanstvena područja
Psihologija

POVEZANOST RADA