Naslov
Analysis of tourist markets of organized trips in Croatia

Autori
Katolik, Andreja ; Vuković, Jelena ; Jurković, Zvonimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Proceedings of Team 2014, 6th International scientific and expert conference of the Intenational TEAM Society / Kovacs, Lorant ; Csaba Jahanyak, Zsolt ; Pap-Szigeti, Robert - Kecskemét : Kecskemét College, Faculty of Mechanical Engineering and Automation, 2014, 307-310

ISBN
978-615-5192-22-7

Skup
6th International scientific and expert conference of the Intenational TEAM Society

Mjesto i datum
Kecskemét, Mađarska, 10.11.2014. - 11.11.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism, market, tour operators

Sažetak
The paper defines the factors underlying the Croatian tourist offer and analyzes previous results in Croatian tourism, all in order to identify relevant trends existing in the Croatian tourism since its independence and earlier. Then it analyzes the current share of tour operators, especially the leading specialist tour operator for Croatia who works in Croatia. The purpose of this paper is to ultimately connect all the conclusions of the study in order to identify set goals. So, in order to know what is the actual representation of Croatia in programs leading tour operators that acts on foreign tourist generating markets, what is the position of Croatia in relation to other competing destinations and the role of tour operators specialized in organizing trips to Croatia. At the end of the paper further development of specialist tour operator for Croatia is presented.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA