Naslov
Attracting young travellers to a tourist destination: Exploring Millennials’ dreams

Autori
Lončarić, Dina ; Dlačić, Jasmina ; Pisnik, Aleksandra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2019 - Conference proceedings / Zadel, Zrinka ; Smolčić Jurdana , Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2019, 405-417

Skup
5th International Conference Tourism in Southern and Eastern Europe: Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season (ToSEE 2019)

Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Millennials, tourist motivation, tourist destination

Sažetak
Purpose – The purpose of this study is to examine Millennials’ selection of future travel destinations especially destinations they dream to visit as well as to identify pull factors that attract them to dream destination. As Millennials are becoming dominant travel segment it is important to explore how they evaluate and based on what characteristics they select their dream destinations they plan to visit. // Design/Methodology –The empirical research aimed to explore Millennials’ dream destination. Research framework is based on Morgan and Xu (2009) and Kapferer (2008) research. Also, information seeking patterns of Millennials are explored. Empirical research collected data of 420 European travel Millennials. Results were analysed using qualitative and quantitative research techniques. // Findings – Research results indicate that young travellers prefer to visit countries in South and Mediterranean Europe. Mainly choosing countries that are famous for their physical attributes and cultural interactions. Several pointed out beautiful nature, cultural heritage and sea & sun. Dream travel destinations are chosen as they offer destination- oriented and socially-oriented attributes. // Originality of the research – The paper contributes to understanding Millennials motives for planning future tourist destinations. Also, it contributes to identifying Millennials’ perspective in process of selecting future experience as tourists. The research results are valuable to marketing managers in tourist destinations to help them identify future travellers’ motives in selecting a tourist destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Conference Proceedings is indexed and abstracted in: WOS Core Collection – CPCI (Conference Proceedings Citation Index), Cabi Publishing - CAB Direct, EBSCO – Hospitality & Tourism Complete, ProQuest - ABI/INFORM Global.

POVEZANOST RADA