Naslov
The application of Triple Bottom Line concept in tourism with the emphasis on the hotel industry

Autori
Bujan, Ivana ; Keček, Damira

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and social development / Milković, Marin ; Keček, Damira ; Hammes, Khalid - Varaždin, 2019, 322-329

Skup
46th International Scientific Conference on Economic and Social Development: "Sustainable Tourist Destinations"

Mjesto i datum
Varaždin, Hrvatska, 24.10.2019. - 25.10.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility ; hotel industry ; Triple Bottom Line concept

Sažetak
Economic restructuring and innovation are important measures for the tourism sector development, while progress strategies include the concepts of corporate governance and social responsibility. Research corpus on the components of corporate social responsibility in tourism for the Republic of Croatia is relatively modest. Therefore, the subject of this research is sustainability reports or social responsibility reports of the hotels on the economic, social and environmental components based on the Triple Bottom Line (TBL) concept. Hotels that included components of corporate social responsibility in their business are detected as well as methods for corporate social responsibility measuring. In this research the most common measures of the TBL concept in the Croatian hotel industry are identified. Furthermore, a comparison of qualitative and quantitative measures of each component of the TBL concept is given. Results of this research indicate that in corporate responsibility reporting large hotels are leading, because of their sufficient financial resources and human capital, i.e. employees who are familiar with the concepts of social responsibility.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA