Naslov
ARCHIVAL INSTITUTIONS, MEDIA AND PUBLIC RELATIONS: A CASE STUDY OF THE STATE ARCHIVES OF ZADAR

Autori
Pavelin, Goran ; Cingula Domagoj

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
45th International Scientific Conference on Economic and Social Development – XIX International Social Congress (ISC 2019) / Vinogradova, Marina ; Cuić Tanković, Ana ; Pavelin, Goran - Moskva : Varazdin Development and Entrepreneurship Agency in cooperation with Russian State Social University University North et all., 2019, 266-274

Skup
45th International Scientific Conference on Economic and Social Development – XIX International Social Congress (ISC 2019)

Mjesto i datum
Moskva, Ruska Federacija, 17.10.2019. - 18.10.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
archives, archival activity, media, public relations, State Archives of Zadar

Sažetak
At a time when globalization and technological developments affect all areas of science and education, archives cannot exist as isolated institutions that exclusively support professional and scholarly work. It is imperative for modern archives, which constitute an integral component of cultural heritage, to raise awareness and disseminate knowledge about their wider importance. By extending the traditional archival activities of establishing and maintaining professional relationships with the public, and communicating information and promoting their holdings and role, a positive image of archives is developed. Expanded archival public relations (PR) (including all relevant internal and external media publications) can help to harmonize the professional objectives of the institution with social expectations including aligning priorities regarding use of archival sources with social needs. The aim of the research discussed in this paper is to determine the extent to which the State Archives in Zadar coordinate their professional outreach activities in terms of informing the public of their work through a variety of communication channels (TV, radio, newspapers, Internet) and tools of public relations (exhibitions, publications, cooperation with education), as well as the use of Internet to establish relationships between archives and users. In a second phase of the research the authors wanted to determine whether there is, on the other hand, a tendency among the archival community in Zadar for online communication technologies to have more impact than traditional media in terms of archival outreach. According to the perception of archivists in Zadar, it is being revealed that the contemporary technological platform ARHiNET, applicable in their everyday work, it not adequate to users’ demands. The authors expect efforts in the analysis of users, which means additional education of archivists, in terms of better recognisability by the public.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA