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Pregled bibliografske jedinice broj: 1026844

The influence of Religion to Consumer Behaviour and Further Implications to International Marketing

Jurković Majić, Olivera; Kuštrak, A
The influence of Religion to Consumer Behaviour and Further Implications to International Marketing // International journal of management cases, 1 (2014), 2; 1-1 (međunarodna recenzija, članak, stručni)

CROSBI ID: 1026844 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The influence of Religion to Consumer Behaviour and Further Implications to International Marketing

Autori
Jurković Majić, Olivera ; Kuštrak, A

Izvornik
International journal of management cases (1741-6264) 1 (2014), 2; 1-1

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
religion, marketing

Sažetak
Utjecaj religije na ponašanje potrošača i daljnje implikacije na međunarodni marketing.

Izvorni jezik
Engleski

Napomena
10th CIRCLE conference Porto, Portugal



POVEZANOST RADA

Ustanove:
Zagrebačka škola ekonomije i managementa, Zagreb

Profili:

Avatar Url Olivera Jurković Majić (autor)

Citiraj ovu publikaciju:

Jurković Majić, Olivera; Kuštrak, A
The influence of Religion to Consumer Behaviour and Further Implications to International Marketing // International journal of management cases, 1 (2014), 2; 1-1 (međunarodna recenzija, članak, stručni)
Jurković Majić, O. & Kuštrak, A. (2014) The influence of Religion to Consumer Behaviour and Further Implications to International Marketing. International journal of management cases, 1 (2), 1-1.
@article{article, author = {Jurkovi\'{c} Maji\'{c}, Olivera and Ku\v{s}trak, A}, year = {2014}, pages = {1-1}, keywords = {religion, marketing}, journal = {International journal of management cases}, volume = {1}, number = {2}, issn = {1741-6264}, title = {The influence of Religion to Consumer Behaviour and Further Implications to International Marketing}, keyword = {religion, marketing} }
@article{article, author = {Jurkovi\'{c} Maji\'{c}, Olivera and Ku\v{s}trak, A}, year = {2014}, pages = {1-1}, keywords = {religion, marketing}, journal = {International journal of management cases}, volume = {1}, number = {2}, issn = {1741-6264}, title = {The influence of Religion to Consumer Behaviour and Further Implications to International Marketing}, keyword = {religion, marketing} }

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