Naslov
Business models for active outdoor sport event tourism experiences

Autori
Perić, Marko ; Vitezić, Vanja ; Đurkin Badurina, Jelena

Izvornik
Tourism Management Perspectives (2211-9736) 32 (2019); 100561, 13

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Business model ; Sport events ; Active outdoor sport event tourist ; Sport experiences
(Business model ; Sport events ; Active outdoor sport event tourist ; Sport experience)

Sažetak
This paper aims to propose business models for different outdoor sport tourism experiences, based on insights from active sport event participants and sport event organisers. The proposed business models are integrated into a single framework suitable for future usage by academics and practitioners. To design the business models, empirical examination was conducted in three phases, followed by the integration and interpretation of the results. Results imply that active outdoor sport event tourists are not homogenous regarding their motivations and that ‘Moderate recreationists’, ‘Nature lovers’ and ‘Enthusiasts’ differ in terms of their preferences for distinct business model elements. Event organisers have identified several other business model elements as being important. The proposed framework, as an integration of the results gathered from the perspectives of active outdoor sport event participants and event organisers, provides a better understanding of the business model concept in general and sport event tourism in particular.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA