Pregled bibliografske jedinice broj: 1024327
Editorial: Usage of Social Neuroscience in E- Commerce Research - Current Research and Future Opportunities
Editorial: Usage of Social Neuroscience in E- Commerce Research - Current Research and Future Opportunities // Journal of Theoretical and Applied Electronic Commerce Research, 3 (2018), 1. doi:10.4067/S0718-18762018000100101 (nije recenziran, uvodnik, znanstveni)
CROSBI ID: 1024327 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Editorial: Usage of Social Neuroscience in E- Commerce Research - Current Research and Future Opportunities
Autori
Pejić Bach, Mirjana
Izvornik
Journal of Theoretical and Applied Electronic Commerce Research (0718-1876) 3
(2018), 1;
I, 0
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, uvodnik, znanstveni
Ključne riječi
neuroscience, information science, e-commerce
Sažetak
In this paper, we investigate to what extent the social neuroscience has been utilized in e- commerce research. We use the systematic approach, searching Scopus database in order to identify the papers in the area of e-commerce that are using neurophysiological tools. Bibliometric analysis has been done, according to type of publication, affiliations, journals and conferences, authors’ countries, and scientific disciplines covered (due to the interdisciplinary of e-commerce research). Papers are analyzed according to the type of neurophysiological tools used, with the goal to trace the most often used tools, and the topics researched with their utilization. Gaps in the current research are identified in order to provide guidance for future research directions.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
