Naslov
Tourists’ satisfaction as an indicator of sustainable tourism in Istria (Croatia)

Autori
Brščić, Kristina ; Šugar, Tina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Abstract Book, ATLAS Annual Conference 2019 Tourism Transformations / - Girona : The Association for Tourism and Leisure Education and Research (ATLAS) and the University of Girona, Facultat de Turisme, 2019, 50-51

Skup
ATLAS Annual Conference 2019 Tourism Transformations

Mjesto i datum
Girona, Španjolska, 17.09.2019. - 20.09.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sustainable tourism, responsible tourism, sustainable development, tourists’ satisfaction, Istria County

Sažetak
Tourism as one of the fastest growing industries in the world is also one of the most important industries in Croatia, generating 19.6% of the total GDP in 2017 (Croatian National Bank). Istria County is the most developed tourist region and one of the most attractive coastal destinations in Croatia. According to the official data from Croatian Bureau of Statistics, the County of Istria in 2018 had the largest number of tourist arrivals and overnight stays in Croatia, 23.2% of the total tourist arrivals and 29.2% overnights. Although the number of arrivals and nights are important indicators of tourism development, the aim of the presented research is analysing tourists' satisfaction as a social indicator in the destination sustainability on the regional level. Due to the constant increase in the number of tourists arrivals in Istria social, cultural, economic and environmental indicators of destination sustainability need to be monitor to avoid the negative effects of tourism. Tourism managers should concentrate on raising the destination quality rather than using the number of tourist arrivals as an indicator of the success of the tourist season. The research aimed to analyse the use of tourists’ satisfaction with different aspects of destinations as a tool for future destination planning. For the study, a questionnaire was developed and was conducted from July until September 2017, on various beaches in three destinations of Istria County, in City of Poreč, City of Novigrad and City of Labin (village Rabac). Overall, 1621 questionnaire were collected and appropriately filled out. The research was carried out within the Interreg Mediterranean MITOMED+ (Models of Integrated Tourism in the MEDiterranean Plus) project. The results were compared on the local and regional level in order to indicate the differences and usefulness of indicators on both levels. The results show that tourists are generally satisfied with the destination, and the best-rated aspect is the cleanliness of the destination. The obtained results can serve as an information tool for better governance on the local and regional level. Also, the results are good information background for the development of future marketing strategies to develop destinations in a more sustainable way.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rezultati koji su prezentirani na konferenciji sufinancirani su iz projekta INTERREG MEDITERAN MITOMED+.

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