Naslov
TOURIST EVENTS BASED ON HERITAGE AS A FACTOR OF SUSTAINABLE GROWTH OF EASTERN CROATIA

Autori
Drpić, Danijel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
8th International Scientific Symposium ECONOMY OF EASTERN CROATIA – VISION AND GROWTH / Leko Šimić, M. ; Crnković, B. - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019, 857-872

Skup
8. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 8th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 30.05.2019. - 31.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
non-material heritage ; Đakovački vezovi ; competitiveness ; sustainable development ; management

Sažetak
Non-material heritage represents the foundation of an identity of Eastern Croatia. Its richness is jeopardized under the influence of poor socio-demographic and economic movements which have caught the area of Eastern Croatia. Developmental possibilities of tourist offer and preservation of non-material heritage while ensuring positive economic performances will be presented on the example of Đakovački vezovi, as a recognizable element of tourist offer of the region of Eastern Croatia with a long-term tradition. The purpose of the paper is to point to the importance of determining the motives of visit and level of satisfaction with the visit in order to determine the stadium of tourist product on the tourist market and explore possible directions of further sustainable growth and development of an event as a basic tourist product of Đakovo as a tourist destination. In the paper the author will present the results of a survey conducted during this event in 2016 and 2018. Based on the results, the author will present the proposition of developing guidelines through rethinking of standards for achieving higher recognizability and quality of Đakovački vezovi, with a particular accent on use of contemporary IT technologies in promotion and tracking of all elements of a tourist event, along with the application of contemporary knowledge and skills. Proposed model will contribute to the growth of the competitive positioning of Eastern Croatia, the city of Đakovo and Đakovački vezovi on the tourist market. Also, usefulness of the research for the destination stakeholders will be emphasized as well as its lacks like non-existence of the statistical data about the precise number of visitors which makes creation of developmental and marketing strategies of Đakovački vezovi more difficult. Within the paper the following scientific methods will be implemented: desk research, statistical methods, historical method, methods of induction, deduction, and others.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA