Pregled bibliografske jedinice broj: 1021140
Communication of Corporate Social Responsibility on Official Websites in Retail Industry
Communication of Corporate Social Responsibility on Official Websites in Retail Industry // Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019 / Eduardo Tomé, Florian Kragulj (ur.).
Beč, 2019. str. 65-81 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1021140 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Communication of Corporate Social Responsibility on Official Websites in Retail Industry
Autori
Knežević, Blaženka ; Škrobot, Petra
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019
/ Eduardo Tomé, Florian Kragulj - Beč, 2019, 65-81
ISBN
978-989-54182-1-3
Skup
Theory and Applications in the Knowledge Economy (TAKE 2019)
Mjesto i datum
Beč, Austrija, 03.07.2019. - 05.07.2019
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
communication, Corporate Social Responsibility, Internet, retail
Sažetak
Corporate Social Responsibility (CSR) as a research topic emerged in the middle of the 20th century. Numerous papers and studies address the topic from various points of view but there is a scarcity of research studies addressing markets of Central and Eastern Europe. The purpose of the paper is to analyze how retail companies communicate their CSR policies via Internet based on cases of top retail companies in Croatia as a country in Central and Eastern Europe. Firstly, paper will give a theoretical review of CSR definitions and CSR dimensions. Then, follows a literature overview of studies of CSR in retail industry. Third part includes insight into contemporary research of CSR communication via Internet. Finally, ten Croatian retail companies will be analyzed by case study method regarding their official web communication with consumers in the context of CSR. Based on the analyzed cases, conclusions will be derived and some suggestions for improvement in this area will be given. This paper could be beneficial to retail managers when implementing the communication strategy in the area of CSR. On the other hand, the paper could be a good starting point for future empirical research of CSR communication practices in retail, but also in other industries.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
