Pregled bibliografske jedinice broj: 1021118
Characteristics of reservation systems in tourism marketing
Characteristics of reservation systems in tourism marketing // Proceedings of 6th International Conference "Vallis Aurea" focus on reseach and innovation / Katalinić, Branko (ur.).
Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2018. str. 9-13 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1021118 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Characteristics of reservation systems in tourism marketing
Autori
Andrlić, Berislav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of 6th International Conference "Vallis Aurea" focus on reseach and innovation
/ Katalinić, Branko - Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2018, 9-13
Skup
Vallis Aurea – 6th International Conference
Mjesto i datum
Požega, Hrvatska, 20.09.2018. - 22.09.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
e-marketing, distribution, reservation systems, tourism
Sažetak
The aim of the paper is to explore the theoretical settings of e-distribution marketing processes in tourist catering, with a special emphasis on online reservation services. Practical research provides an overview of the positive experiences of using these systems in marketing practice.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
