Naslov
Understanding Color Risk Appropriateness: Influence of Color on a User’s Decision to Comply with the IT Security Policy—Evidence from the U.S. and India

Autori
Silic, Mario ; Njavro, Mato ; Oblaković, Goran

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Business, Government and Organizations. Supporting Business. HCIBGO 2017

Urednik/ci
Nah FH., Tan CH

Izdavač
Springer

Grad
New York (NY)

Godina
2017

Raspon stranica
412-423

ISBN
978-3-319-58483-6

ISSN
0302-9743

Ključne riječi
Psychology of color · Warning banner message · User compliance

Sažetak
Color is a complex visual and design element that can produce various emotional, psychological and physical outcomes that can be expressed through religious, cultural, political or social meanings. Past studies have confirmed that culture is an important and integral part of the decision-making process in which color appeal is a salient antecedent to behavioral intentions in culturally distinct countries. However, in the context of computer warning messages, we are lacking clear evidence of how color risk appropriateness (CRA) affects users’ decisionmaking processes. Supported by the color- in-context theory, our research inves‐ tigates the color risk appropriateness impact on the perceived risk in two different cultures. We found that different colors behave differently in the specific warning banner context in which CRA is an important antecedent to users’ compliance. Overall, we advance current theoretical understanding on the color-risk dimension and its importance for the user’s decision-making processes.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo, Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA