Naslov
The Role of Impulsivity in Post-Purchase Consumer Regret

Autori
Sokić, Katarina ; Horvat, Đuro ; Gutić Martinčić, Sanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) / Marin Milković, M ; Seljan, S. ; Pejić Bach, M ; Peković, S. ; Perovic, DJ - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2019, 509-514

Skup
ENTerprise REsearch InNOVAtion (ENTRENOVA) Conference 2019

Mjesto i datum
Rovinj, Hrvatska, 12.09.2019. - 14.09.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumer regret, attention, motor, non-planning impulsivity, emotionality

Sažetak
Post-purchase consumer regret includes outcome regret and process regret. The aim of present study was to examine relationships between consumer regret, as indexed by the Post- Purchase Consumer Regret Scale (PPCR scale), attentional, motor and non-planning impulsivity, as measured by the Barratt Impulsiveness Scale (BIS-11), and Emotionality dimension of personality, as assessed by the HEXACO-60, in 211 undergraduates (96 men). Results partially supported hypotheses: motor and non-planning impulsivity were associated with outcome regret, and attentional impulsivity was related to outcome and process regret. Contrary to the hypothesis, emotionality was not related to process regret. Additionally, these findings suggested that attentional impulsivity moderated the relationship between emotionality and outcome regret and that motor impulsivity moderated emotionality-process regret relationship.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija, Interdisciplinarne društvene znanosti

POVEZANOST RADA