Pregled bibliografske jedinice broj: 1020094
What Influences Decision Making in Online Purchasing of Books in Generation X and Y?
What Influences Decision Making in Online Purchasing of Books in Generation X and Y? // Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 2019 / Milković, Marin ; Seljan, Sanja ; Pejić Bach, Mirjana ; Peković, Sanja ; Perovic, Djurdjica (ur.).
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', 2019. str. 367-375 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
What Influences Decision Making in Online Purchasing of Books in Generation X and Y?
Autori
Sosa Meštrović, Ines ; Knežević, Blaženka ; Falat, Martina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 2019
/ Milković, Marin ; Seljan, Sanja ; Pejić Bach, Mirjana ; Peković, Sanja ; Perovic, Djurdjica - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', 2019, 367-375
Skup
ENTerprise REsearch InNOVAtion (ENTRENOVA) Conference 2019
Mjesto i datum
Rovinj, Hrvatska, 12.09.2019. - 14.09.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
e-commerce, young consumers, generation X, generation Y, retail
Sažetak
Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer generations behave differently and various factors influence their decision making both in offline and in online world. In this paper we examine what influences decision making in online purchasing of books for X and Y consumer generation. The paper is based on own primary research.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
