Naslov
The Constituents of Audience Affordances: A Cultural Sociological Approach to the Success of Turkish Soap Operas in Croatia

Autori
Petric, Mirko ; Zdravkovic, Zeljka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Conference Agenda - 14th Conference of the European Sociological Association Europe and Beyond: Boundaries, Barriers and Belonging. Manchester, United Kingdom, 20 – 23 August 2019 / Weinreich, Harald - Manchester : European Sociological Association (ESA), 2019

Skup
14th Conference of the European Sociological Association: Europe and Beyond: Boundaries, Barriers and Belonging

Mjesto i datum
Manchester, Ujedinjeno Kraljevstvo, 20.08.2019. - 23.08.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
women, audience, affordances, Croatia, Turkish soap operas, mixed methods

Sažetak
The paper discusses one specific instance of the success of Turkey's export of scripted TV content, which has since the early 2000s become second only to that of the USA. “The Balkan craze for Turkish soap operas” has been interpreted in popular accounts as a sign of the audience’s recognition of the world represented in the TV products at stake. Likewise, the typical audience for such products has generally been taken to be “women” (viewed as an undifferentiated category). The paper attempts to offer an explanation of the success of Turkish soap operas in Croatia that would go beyond facile popular accounts centred on “cultural proximity”, but also beyond a cultural studies-style textual analysis centred on the “images of women” or “images for women”. An empirically based approach to the constituents of audience affordances was designed as an explanatory sequential mixed methods study. First, a two-step cluster analysis of nationally representative data on women’s gender equality attitudes was performed. Following that, the resulting typology was used in purposive sampling of interview and focus groups participants. Integration attempted both at the methods as well as the interpretation and reporting levels results in a broader picture of the researched topic, which includes a structural component. This research was carried out within the Croatian Science Foundation funded project on gender modernisation (GENMOD, HRZZ 6010).

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

Napomena
European Sociological Association za ovaj je skup objavila samo Conference Agenda, uređen kao knjiga sažetaka i trajno dostupan online.

POVEZANOST RADA