Pregled bibliografske jedinice broj: 1018096
GLOBAL TREND IN SUPPLY OF SMALL AND MEDIUM-SIZED HOTEL ENTERPRISES
GLOBAL TREND IN SUPPLY OF SMALL AND MEDIUM-SIZED HOTEL ENTERPRISES // GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 18 th International Scientific Conference Proceedings / Kliestik, Tomas (ur.).
Žilina: ZU – UNIVERSITY OF ZILINA, 2018. str. 730-737 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
GLOBAL TREND IN SUPPLY OF SMALL AND MEDIUM-SIZED HOTEL ENTERPRISES
Autori
Beran, Ivona Milić ; Krželj-Čolović, Zorica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 18 th International Scientific Conference Proceedings
/ Kliestik, Tomas - Žilina : ZU – UNIVERSITY OF ZILINA, 2018, 730-737
ISBN
978-80-8154-249-7
Skup
Globalization and its socio-economic consequences 2020.
Mjesto i datum
Rajecké Teplice, Slovačka, 10.10.2018. - 11.10.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
global trend, local products, small and medium hotel enterprises, competitiveness, organic food
Sažetak
The global trend of offering local product in SMHE’s is one of the major factors of increasing the competitiveness of local farmers and SMHE’s. Considering the fact that tourism and agricultural production activities are of a great interest for Croatia, as well as the fact that there is a growing trend in production of domestic food worldwide, Croatia should explore its high production potentials due to its geographical position and natural conditions. Organically produced foods are becoming an increasing attraction to tourists and herein lay an opportunity for small and medium-sized hotel enterprises to enhance their gastronomy offer. The main purpose of this study is to analyse the impact of local products on competitive abilities of small and medium-sized hotel enterprises. The survey results show that supply quality is significantly influenced by the offer of dominantly local products and also tourist satisfaction is significantly influenced by the offer of dominantly local products. The offer of dominantly local products is not significant for market share and quality of business cooperation with suppliers. The study also investigates that in small and medium-sized hotel enterprises, which mainly offered local products from farmers the share of organic ingredients is higher and that they give priority to domestic meals.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
