Naslov
TOURISM NETWORK: KRAPINA – ZAGORJE COUNTY CASE

Autori
Hajdaš Dončić, Siniša ; Pavelić, Ivan ; Zmajlović, Mihael

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
33rd International Scientific Conference on Economic and Social Development – "Managerial Issues in Modern Business" / Tomasz Studzieniecki, Melita Kozina, Dunja Skalamera Alilovic - Varšava : VADEA, 2018, 414-423

Skup
33rd International Scientific Conference on Economic and Social Development

Mjesto i datum
Varšava, Poljska, 26.09.2018. - 27.09.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism networks, Krapina-Zagorje County, community involvement and participation, building linkages

Sažetak
Tourism networks may be defined as social structures that enable business entities to build the level of mutual trust in order to create and develop jointly local tourist product. They are imaginary organizations, both formal and informal, which present social construct of people, activities and ideas. Complex or better said structured nature of tourism includes a number of stakeholders into building networks: entrepreneurs, public organizations, NGOs. The survey was used to question 148 stakeholders who participate in creating joint tourist product in NUTS3 region of Krapina-Zagorje County, Republic of Croatia. They are enterprises, craftwork, small family agriculture businesses, public institutions and bodies, NGOs and individuals who participate and contribute to creating and implementing tourist product, which do not have formal business linkages, but function as informal tourism network. The survey questioned their level of cooperation in 9 areas, divided into 3 benefits. Results, further checked by T-test, show that within informal network public sector better understands cooperation and higher valuates benefit i.e. the test proves correlation in attitudes of public sector examinees in comparison to private sector examinees.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA