Naslov
Interpersonal communication in tourist animation

Autori
Mrvica Mađarac, Sandra ; Jelica, Stjepan ; Kukić, Igor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Društvo i tehnologija DIT-Dr. Juraj Plenković / Mustić, Daria - Zagreb : International Federation of Communication Associations - IFCA Croatian Communication Association - CCA Alma Mater Europaea – European Center Maribor (AMA – ECM), 2013, 66-66

ISBN
978-953-6226-24-5

Skup
Društvo i tehnologija DIT-Dr. Juraj Plenković

Mjesto i datum
Opatija, Hrvatska, 28.06.2013. - 30.06.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Tourist animation, interpersonal communication, tourist animator, flow communication model, nonverbal communication

Sažetak
Abstract A modern tourist consumer expects ‚experience for money‛ from tourist offer. Tourist animation arises therefore as one of the possible solutions. Tourist animation represents enrichment of the tourist offer through active contents led by tourist organizers, and it enables better contacts and communication with tourists. Communication makes transmission base of animation information with the aim of increasing the tourists’ content during their stay at a particular destination. Interpersonal communication channels have the key role in mass communication, the fact which is accepted by flow communication model on two levels. Tourist animator as a key person has to motivate tourists with his / her communication skills as well as broaden their experience and increase their consumption in this way. Nonverbal communication of tourist animators (traits of the voice, posture, dressing…) is very important in carrying out of animation programs. Interaction is needed in the communication process between a tourist animator (emitor) und a group of tourists (receptors), i.e. exchange of roles between the receptor and the emitor. Keywords tourist animation, interpersonal communication, tourist animator, flow communication model, nonverbal communication

Izvorni jezik
Hrvatski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA