Naslov
German Media Narratives about Croatia and Croatian Tourism

Autori
Borčić, Nikolina ; Pekez, Mara ; Marjanović, Sanda

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Reflections on the Mediterranean

Urednik/ci
Jurčević, Katica ; Klaiterna Lipovčan, Ljiljana ; Ramljak, Ozana

Izdavač
Institut društvenih znanosti Ivo Pilar ; Sveučilište Vern ; Hrvatska akademija znanosti i umjetnosti (HAZU)

Grad
Zagreb

Godina
2019

Raspon stranica
463-472

ISBN
978-953-7964-77-1

Ključne riječi
nation ; state ; image ; brand ; narrative

Sažetak
The topic of this paper is the analysis of the narrative about Croatians, Croatian tourism and Croatia as presented in the texts published on German portals covering the football matches played by the Croatian national team in the 2018 World Cup. We know that the identity and the image of a nation and a state, alongside the numerous historical, political, economic and other factors, depends on the reputation of the state's products. If we observe the results of the nation's representatives as a kind of a product of the nation/state, then we can also find additional information on this state and nation in the texts which inform about these sports results. Therefore, the paper discusses which narratives about Croatians, Croatia and Croatian tourism are implicitly and/or explicitly present in the texts concerning the football results. The aim of this paper is to determine which narratives built the image of Croatia and Croatians in the texts about the national team's results. The research, based on qualitative analysis of the content, was carried out on the most visited German internet portals in the period between 14 June and 22 July 2018. The results show that the dominant narratives on these portals are about Croatia and Croatians as a miracle, about dignified loss, nationalism and the Croatian president. The narratives about Croatia as a tourist destination were represented in negligible quantities.

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne društvene znanosti, Interdisciplinarne humanističke znanosti

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