Pregled bibliografske jedinice broj: 1014285
Social Responsibilitiy and Innovation Strategies Impact to the Enterpreneurial Challenges in Dynamic Environment
Social Responsibilitiy and Innovation Strategies Impact to the Enterpreneurial Challenges in Dynamic Environment // Social Responsibilitiy and Innovation Strategies Impact to the Enterpreneurial Challenges in Dynamic Environment, 30th International Conference on Organizational Science Development, FUTURE organization
Portorož, 2011. str. 57-65 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1014285 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Social Responsibilitiy and Innovation Strategies Impact to the Enterpreneurial Challenges in Dynamic Environment
Autori
Veselica, Rozana ; Dragaš, Mirjana ; Dragaš, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Social Responsibilitiy and Innovation Strategies Impact to the Enterpreneurial Challenges in Dynamic Environment, 30th International Conference on Organizational Science Development, FUTURE organization
/ - Portorož, 2011, 57-65
ISBN
978-961-232-246-5
Skup
Social Responsibilitiy and Innovation Strategies Impact to the Enterpreneurial Challenges in Dynamic Environment, 30th International Conference on Organizational Science Development, FUTURE organization, March 23 – 25, 2011, Portoroz, Slovenia.
Mjesto i datum
Portorož, Slovenija, 23.03.2011. - 25.03.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
CSR, innovation strategies, entrepreneurship, competitive advantage, global environment, firm performance, strategists, innovativeness, innovation management
Sažetak
In an ever changing world, a company has to continuously reassess its innovation conditions and capability. In the work the theoretical approach will be applied to frame the discussion of corporate social responsibility (CSR) and innovation strategies in highly dynamic contexts. This paper focuses on the importance of finding new approaches in the world changing environment using CSR and innovation strategies in crafting strategy that provides an architecture enabling the organization to thrive in a dynamic environment. In order to examine the importance between CSR, management strategies and the positive impact to new entrepreneurial activities, induction and deduction, analysis and synthetic methods will be used. The purpose is to take stock, assess, and integrate the now huge body of literature on innovative strategies and CSR with the intention to provide a platform for further research. It was founded that innovation strategies and CSR represent one of the key roles in today's rapidly growing global market which lead companies to achieve business success that can benefit to society and corporate welfare. This represents a new approach to business, or a changed one, and it could make the difference in achieving positive impact to firm performance and competitive advantage. Also, there were found and explained, the main challenges in order to implement company innovativeness.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
