Naslov
SOCIAL – CULTURAL SUSTAINABILITY OF A LOCAL COMMUNITY THROUGH VISUAL IDENTIFICATION ON THE EXAMPLE OF THE TOWN OF ZABOK

Autori
Hajdaš Dončić, Siniša ; Đurek, Nikola

Izvornik
Acta economica et turistica (1849-8469) 2 (2016), 2; 127-138

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo

Ključne riječi
tourist destination ; local community ; sustainability of a local community ; identity ; graphic design

Sažetak
In order for a local community to set up mechanisms for shaping and enforcing public politics which strengthen local communities, historical research that would lead to the identity of a local community must be conducted thus enabling the identification of the community as a tourist destination. Analytical- synthetic method will be used to define the concept of a local community, that is the sustainability of a local community as one element of sustainability in general, as well as the concept of a tourist destination. The identity of a local community may be presented using basic means of visual communication (graphic design, typography, photography, illustration), which if defined and applied appropriately, will improve the distinguished identity of a local community.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA