Naslov
Age and motivs of Advent Fair visitors in context of creating event facilities
(Age and motives of Advent Fair visitors in context of creating event facilities)

Autori
Vitner Marković, Silvija ; Cegur Radović, Tihana ; Varičak, Ivana

Izvornik
Proceedings of the 8th International Scientific Symposium Economy of Eastern Croatia - vision and growth (1848-9559) 8 (2019); 820-826

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
motives, age, visitors, Advent Fair, facilities

Sažetak
There are various motives for visiting a certain event. Visitor's motives of temporary changes of the social and physical environment are most commonly divided into biological, social and personal. In this paper, author's special interest is focused on biological (eg. enogastronomic supply of the destination) and social (eg. entertainment and recreation programmes of the destination) ones with the purpose of visiting a certain event or manifestation. The subject of this paper are the motives of Karlovac Advent Fair visitors. The aim is to compare visitor's motives towards the visitor's age in order to create proper event facilities. The main hypothesis is as follows: MH – The motives to visit Karlovac Advent Fair vary according by age. The study also tested the following hypotheses: H1 – Young adulthood and middle adulthood visitors' mostly come for fun-music program (entertainment) on the Karlovac Advent Fair, H2 - Older adulthood visitors' mostly come for catering services (enogastronomic supply) on the Karlovac Advent Fair, H3 - Average retirement age visitors' mostly come for souvenirs and local gastro and ethno products on the Karlovac Advent Fair, H4 - Older adulthood and average retirement age visitors' mostly come for the spirit of Christmas on the Karlovac Advent Fair. Exploratory research of visitors' attitudes on Karlovac Advent Fair was conducted on a deliberate occasional sample of visitors in the period from December 14 to December 30 2018. Descriptive statistics describe observed variables. This exploratory research is carried out for the purpose of exploring the motives of Karlovac Advent Fair visitors regarding to different age groups. Methods of mean value of the statistical sequence were used (arithmetic mean, mod). The results of this exploratory research are attempting to expose the aspect of relating the motives and the age of the visitors in the context of forming the appropriate facilities of the observed event or manifestation. Also, the results of this research are of benefit to those subjects who manage the organization of various events or manifestations in order to improve the quality of services.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA