Naslov
Creating and Managing Experiences in Cultural Tourism

Urednik/ci
Jelinčić, Daniela Angelina ; Mansfeld, Yoel

Ostali urednici
Mansfeld, Yoel

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, monografija, znanstvena

Izdavač
World Scientific Publishing

Grad
Singapur : London : München : Ženeva : Tokyo : Hong Kong : Taipei : Peking : Šangaj : Tianjin : Chennai

Godina
2019

Stranica
351

ISBN
978-981-3233-67-6

Ključne riječi
cultural tourism ; experiences ; cultural tourism planning ; interpretation ; emotional marketing ; branding ; cultural sustainability

Sažetak
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences. The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the "rules" of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti, Etnologija i antropologija

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