Naslov
WOMEN AS CONSUMERS - EXPLORING WOMEN'S PURCHASING HABITS

Autori
Ivanković, Darija ; Mrvica Mađarac, Sandra ; Begić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The International Conference -CKS 2019- Challenges of the Knowledge Society / - , 2019, 1057-1062

Skup
Challenges of the Knowledge Society

Mjesto i datum
Bukurešt, Rumunjska, 17.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumer’s behaviour, women, buying habits, shopping patterns, demographic characteristics

Sažetak
Consumer’s behaviour is presented as series of activities that an individual buyer undertakes in the course of a process when selecting and purchasing the product. Resources that are available to the consumer are: time, money and ability to accept and process information’s. Behaviour of the consumer is subjected to the influence of large number of factors that can be divided into: social, personal and psychological factors. The modern lifestyle has contributed in changes in purchasing behaviour of women. Women are no longer just housewives and mothers ; therefore they have engaged their position in society and at work place. Due to the lack of time, which, apart from their families, is spent on their workplace, the assumption is that their purchasing habits have also changed. In this paper is explored a sample of 150 women for their purchasing habits, different forms of purchasing, the frequency of purchases, their visiting to the retail patterns of trade, and also are explored the differences with respect to the demographic characteristics of women.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA