Naslov
The impact of global film productions on the local audio-visual labour market

Autori
Primorac, Jaka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
IAMCR 2019 Final Abstract Book / - Madrid, 2019, 1853-1853

Skup
Communication, Technology and Human Dignity: Disputed Rights, Contested Truths (IAMCR 2019)

Mjesto i datum
Madrid, Španjolska, 07.07.2019. - 11.07.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
audio-visual industry, global film productions, Croatia, political economy of media and communications, labour market.

Sažetak
This presentation draws on the case study on the impact of the global film productions on the labour market in the Croatian audio-visual industry. Drawing on the political economy of media and communication approach (Mosco, 2008 ; Mosco and McKercher 2008) the article argues how for a deeper understanding of labour market dynamics in audio-visual industry a more contextual approach is needed (Coe and Johns, 2004 ; Curtin and Sanson, 2016 ; Murdock and Golding, 2016). The research results show the interconnectedness of global film productions and the local labour market on two levels: the sectoral and the organizational. The analysis of the organizational level shows that Croatian audio-visual industry is like any other (European) small-scale industry with fluid labour market that is characterized by semi-permanent work-groups, the domination of project-to-project work, where networking is paramount for continuous employment and where learning-by-doing prevails as an educational model (Blair 2001, Randle and Culkin 2009, Apitzsch 2013, Eikhof and Warhurst 2013 ; Jones, 2000). In this way, on the organizational level Croatian audio-visual industry is a part of the global production and distribution chains and it easily connects to the global audio-visual workforce demands brought about by the foreign film productions (Miller et al, 2005). However, on the sectoral level, there are number of specific factors stemming from particular socio-political and historical framework (that affect the development of local labour market and consequently of the overall audio-visual industry. These include the political pressures on the independent agency HAVC, the unstable legislative framework that is not well adjusted to the film sector, the tradition of foreign film production in Yugoslavia, and the weak unionisation of workers in this sector. These specificities on the sectoral level consequently influence the organizational level of the labour market in the audio-visual industry, and thus makes it opened to the influence from the foreign film productions and their continuous demands on the local labour market(s) worldwide (Conor, 2011, 2015 ; Goldsmith and O’Regan, 2005 ; Elmer and Gasher, 2005 ; Szczepanik, 2013, 2013) . The case study also indicates the precarious work in audio-visual industry in the former Yugoslavia, which opens further research questions on the continuous fragility of project-to-project work in different political systems. The case study was based on the exploratory sequential mixed-method design (Cresswell, 2009) that combined the analysis of the quantitative indicators – i.e. fiscal indicators of the Foreign Film Incentive Programme provided by Croatian Audiovisual Centre, data from Croatian Bureau of Statistics and Croatian Employment Service ; and qualitative data – based on the expert interviews (Bogner, Littig and Menz, 2009) with key stakeholders of audio-visual production in Croatia using the interview guide approach (Patton 2002).

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

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