Naslov
BENCHMARKING AS A STRATEGIC TOOL FOR STRENGTHENING OF THE COMPETITIVENESS

Autori
Duspara, Lena ; Knežević, Sanja ; Bencun, Aleksandra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Proceedings of TEAM 2015 / - , 2015, 193-196

Skup
7th International Scientific and Expert Conference of the International TEAM Society

Mjesto i datum
Beograd, Srbija, 15.10.2015. - 16.10.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Competitive ability, Strategy, External Environment ; Benchmarking

Sažetak
Competitive ability is the power of enterprise to satisfy customers and competition demands. Enterprise’s adaptation to environment and quick response on changes make base for successful business. The competitive advantage occurs when the ability of the enterprise is better than competitors in the elements that are important to the customer. Strategy of enterprise is pathway in which it operates, but also the reason of its existence. Knowing external environment is an important factor in strategies development. Benchmarking is a tool that collects information from the best in the environment and base of knowledge enhances of the business. The learning enterprise is now well-known concept- benchmarking allows learning process through the collection and analysis of data from the environment. Benchmarking should never be a one-time process, its goal is learning by collecting information.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA