Pregled bibliografske jedinice broj: 1012368
REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY
REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY // 2019 Global Fashion Management Conference at Paris Proceedings / Choi, Jeonghye (ur.).
Pariz: Global Alliance of Marketing & Management Associations, 2019. str. 748-752 doi:10.15444/GFMC2019.07.04.03 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni)
CROSBI ID: 1012368 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY
Autori
Gárgoles, Paula ; Brečić, Ružica ; Grilec Kaurić, Alica
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, prošireni sažetak, znanstveni
Izvornik
2019 Global Fashion Management Conference at Paris Proceedings
/ Choi, Jeonghye - Pariz : Global Alliance of Marketing & Management Associations, 2019, 748-752
Skup
2019 Global Fashion Management Conference
Mjesto i datum
Pariz, Francuska, 11.07.2019. - 14.07.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
brand reputation, fashion brands, in-depth interviews
Sažetak
The purpose is to propose and test the model for measuring the reputation of fashion brands. In order to test the model, 10 in-depth interviews with 10 Spanish Fashion CEOs and top managers were conducted. The findings validated variables: brand awareness, product and service quality, brand affect, self-congruence and sustainability and provided social networking as the new variable and removed the financial performance variable.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb,
Tekstilno-tehnološki fakultet, Zagreb
