Naslov
Entrepreneurial and Innovative Potential of the Creative Industry

Autori
Harc, Martina ; Bestvina Bukvić, Ivana ; Mijoč, Josipa

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research XV / Barković, Dražen ; Crnković, Boris ; Zekić Sušac, Marijana ; Dernoscheg, Karl-Heinz ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU), 2019, 1562-1577

Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)

Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
creative industry, entrepreneurship, innovation, business models

Sažetak
The cultural and creative sectors have always played an important role in the creative economy generating economic growth, employment opportunities, and innovation capacities. In order to strength European identity, culture, and values, the creative industry has a significant role in enhancing entrepreneurial and innovative potential. Although the cultural and creative sector is characterized by a predominance of small enterprises, the majority of enterprises are one-person-enterprises. In comparison to other sectors, due to their generally smaller size, they are knowledge- intensive, generators of innovation and in a position to foster spill- over effects to other sectors. With regard to their specific characteristics, a high share of intangible assets, specificity of their business models or uncertain demand for their products and services, they also face various challenges, limiting them from improving their full potential. The European Commission has recognized and undertaken a variety of initiatives and actions in order to provide support to the creative industry. Specifically, one of four priority area in Work Plan for Culture (2015-2018) concerns the cultural and creative sectors, the creative economy and innovation. This paper highlights the prominent role of creative industry and its still scarcely explored entrepreneurial and innovative potential contributions to the on- going debate on the creative industry as indispensable part for almost every new product and service.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA