Naslov
Corporate social responsibility in commercial banking sector in Croatia

Autori
Vukušić, Ana ; Peronja, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
27th International Scientific Conference on Economic and Social Development / Bozina Beros, Marta ; Recker, Nicholas ; Kozina, Melita - Rim : VADEA, 2018, 350-361

Skup
The 27th International Scientific Conference on Economic and Social Development

Mjesto i datum
Rim, Italija, 01.03.2018. - 02.03.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate Social Responsibility ; Croatia ; bank

Sažetak
This paper deals with the topic of corporate social responsibility (CSR) and includes an analysis of the ethical, environmental, social and economic determinants stemming from this concept. In the focus of this paper is socially responsible business as a kind of social and business paradigm, which in its complexity permeates all aspects of business, its economic breadth and strategic contribution to brand building, reputation and consumer loyalty. Considering a constant gap between the shareholder and the stakeholder approach when applying socially responsible initiatives, this paper gives an insight into the business justification of CSR, and the reasons for applying this concept. The aim of the research was to examine the recognition and level of understanding the CSR concept in the commercial banks sector in Croatia, among bank employees and consumers. When analyzing consumers perception about CSR it is important to conclude are consumers willing to give priority to a bank that is socially responsible/more responsible than another bank, and has socially responsible business become one of the important factors that influence consumers choices. Bank employee’s perception is also examined in order to explore their point of view about effects of CSR inside the banking sector. The results of this study indicate the need for greater engagement and inovolvement of the banks in domain of social responsibility that requires more visible and measurable results, greater inclusion with community and bigger efforts for better recognition of this concept in the consumer’s perception.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA