Pregled bibliografske jedinice broj: 1007759
Marketing aspects of corporate social responsibility of commercial banks in Croatia
Marketing aspects of corporate social responsibility of commercial banks in Croatia // Economic and Social Development, 30th International Conference on Economic and Social Development / Hammes, Khalid ; Klopotan, Igor ; Nestorovic, Milica (ur.).
Beograd: VADEA, 2018. str. 401-412 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1007759 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing aspects of corporate social responsibility of commercial banks in Croatia
Autori
Vukušić, Ana ; Peronja, Ivan ;
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development, 30th International Conference on Economic and Social Development
/ Hammes, Khalid ; Klopotan, Igor ; Nestorovic, Milica - Beograd : VADEA, 2018, 401-412
Skup
30th International Scientific Conference on Economic and Social Development
Mjesto i datum
Beograd, Srbija, 25.05.2018. - 26.05.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
corporate social responsibility, banks, social marketing, cause related marketing
Sažetak
This paper deals with relation between corporate social responsibility (CSR), SM (social marketing) and CRM (cause related marketing) in the commercial banking sector in Croatia. Reserach includes analysis how implementation of this two marketing concepts as a extern dimensions of CSR concept affects on bank employee's and consumers perception. The survey seeks to explore are these two marketing concepts used as an extension of CSR in order to establish better communication and enhance interaction with internal and external stakeholders.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Cjeloviti rad dostupan na linku: file:///C:/Users/Ivan/Downloads/Book_of_Proceeding s_esdBelgrade2018_Online.pdf
