Pregled bibliografske jedinice broj: 1007434
Who are political opinion leaders? - Implications for political marketing
Who are political opinion leaders? - Implications for political marketing // Proceedings of the IIER international conference / Suresh, P. (ur.).
Lahti: IRAJ, 2019. str. 1-6 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1007434 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Who are political opinion leaders? - Implications for political marketing
Autori
Pap, Ana ; Bilandžić, Karla ; Ham, Marija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the IIER international conference
/ Suresh, P. - Lahti : IRAJ, 2019, 1-6
ISBN
978-93-87405-18-9
Skup
The IIER – 618th International Conference on Advances in Business Management and Information Technology (ICABMIT,
Mjesto i datum
Kreta, Grčka, 08.04.2019. - 09.04.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Political opinion leaders ; Political opinion seekers ; Political marketing ; Voter behavior
Sažetak
Opinion leadership is a well-known term which has lately gained greater importance in politics. Political opinion leaders are people who influence other people’s political choices and that is the reason why they are very valuable when it comes to political marketing. The main goal of this research was to identify some key characteristics of political opinion leaders in order to set some basis in political marketing segmentation. Also, research was aimed to explore some media habits of political opinion leaders so that political parties could create successful media strategy in their attempt to influence the influencers
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek
