Naslov
The changing role of ERP and CRM in Digital Transformation

Autori
Križanić, Snježana ; Šestanj Perić, Tanja ; Tomičić- Pupek, Katarina ;

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development, 41st International Scientific Conference on Economic and Social Development, Book of Proceedings / Tosović-Stevanović, Aleksandra ; Trifunović, Dragana ; Maloletko, Alexander - Beograd : VADEA ; Megatrend univerzitet ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat, 2019, 248-256

Skup
41st International Scientific Conference on Economic and Social Development

Mjesto i datum
Beograd, Srbija, 23.05.2019. - 24.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
customer relationship management ; digital transformation ; enterprise resource planning ;

Sažetak
In order to digitally transform the way of doing business, two scenarios are feasible: First, starting from scratch and building a new digital platform for digital enterprise regardless of legacy systems ; second, building-up on existing information technology infrastructure. The appliance of one of these two scenarios depends on various factors, like organizational current level of digital maturity, scope of “going digital” endeavor, industry and other. The goal of our research is to examine more in detail the second scenario, when businesses have to lean a new digital platform onto existing information systems. For the purpose of gathering insights on experiences and issues related to linking Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems to digital enterprise platforms, existing relevant research publications have been explored. The objective of this paper is therefore twofold: (1) to investigate publications explaining issues regarding digital transformation (DT) and enterprise resource planning or customer relationship management, (2) to identify, based on research and practical experiences and insights, key impact options of digital transformation on these two types of existing systems and their changing role within organizations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA