Use of Hierarchical Clusters Analysis in Identification of Obstacles to Introduction of e-Commerce in European Countries

Pejić Bach, Mirjana; Dumičić, Ksenija; Žmuk, Berislav; Bartolić, Augustin; Zoroja, Jovana

Pregled bibliografske jedinice broj: 1002827

Use of Hierarchical Clusters Analysis in Identification of Obstacles to Introduction of e-Commerce in European Countries

Pejić Bach, Mirjana; Dumičić, Ksenija; Žmuk, Berislav; Bartolić, Augustin; Zoroja, Jovana

Use of Hierarchical Clusters Analysis in Identification of Obstacles to Introduction of e-Commerce in European Countries // Proceedings of the 42nd International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2019 / Skala, Karolj (ur.).
Rijeka: Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2019. str. 1535-1540 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)

CROSBI ID: 1002827 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Use of Hierarchical Clusters Analysis in Identification of Obstacles to Introduction of e-Commerce in European Countries

Autori
Pejić Bach, Mirjana ; Dumičić, Ksenija ; Žmuk, Berislav ; Bartolić, Augustin ; Zoroja, Jovana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 42nd International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2019 / Skala, Karolj - Rijeka : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2019, 1535-1540

Skup
42nd International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO 2019)

Mjesto i datum
Opatija, Hrvatska, 20.05.2019. - 24.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-Commerce, Development, Cluster Analysis, Hierarchical Cluster Analysis, Barriers

Sažetak
E-Commerce has become extensively used across the globe with the purpose to simplify the process of communication between sellers and buyers. The objective of the paper is to investigate to what extent European companies use e-Commerce and what are the obstacles that they encounter. The analysis will be conducted by means of hierarchical cluster analysis. Results indicate that European countries can be divided into groups with similar characteristics regarding e-Commerce usage. On the other side, the intensity of e-Commerce usage in European countries is not linearly related to the level of economic development, measured by GDP and GDP change. In addition, companies in those countries which are leading by the usage of e-Commerce also perceive that the level of barriers towards e-Commerce is the highest. A possible conclusion is that companies which do not use e-Commerce stick to the old business model, and they do not perceive barriers as important simply because they are just not trying as hard as they could.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Berislav Žmuk (autor)