Naslov
Pre-commercial procurement and the marketing of innovation: a new innovation policy instrument or “old wine in new bottles”?

Autori
Gandolfo Alessandro ; De Bonis Valeria

Izvornik
INTERNATIONAL JOURNAL OF MARKETING STUDIES (1918-719X) 10 (2018); 39-50

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Marketing of innovation ; competition ; public procurement for innovation ; pre-commercial procurement ; SMEs

Sažetak
We analyse the peculiarities of pre-commercial procurement (PCP) within the EU innovation policy kit, interpreting it as a risk-shifting mechanism. While most studies assume the point of view of the public procurer, we take the suppliers’ one, with a focus on SMEs. We conclude that PCP, operating in the phase of the specification of technical requirements, has the peculiar role of favouring a better match between supply and demand as for innovative goods and can allow exploiting the competitive advantages that SMEs display in the early phases of the technological process, if interpreted as an innovation-leaking process.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA