Naslov
Framework for Assessing the Company's Maturity of Digital Business Transformation

Autori
Kozina, Melita

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 40th International Scientific Conference on Economic and Social Development Book of Proceedings / Beker, Victor ; Lackovic, Ana ; Pavelin, Goran - Varaždin : Varazdin Development and Entrepreneurship Agency, Facultad de Ciencias Economicas, Universidad de Buenos Aires, Argentina, University North, Koprivnica, Croatia, Faculty of Management University of Warsaw, Poland, Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019, 80-87

Skup
40th International Scientific Conference on Economic and Social Development (ESD)

Mjesto i datum
Buenos Aires, Argentina, 10.05.2019. - 11.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Digital Business Transformation, Framework for Assessing the Digital Business Transformation, Transformation Capability

Sažetak
Digital business transformation refers to the continuous application of digital technologies focused on the design of innovative business strategies and business models, new ways of management to provide customers with better products, services and especially experience of their use. There is a different methodology for assessing the company's maturity of digital business transformation. The purpose of the paper is to describe how to manage digital business transformation and apply one of the framework for assessing the company's digital capabilities within Croatian business practice.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA