Naslov
Strategic analysis of the road freight transporters in the Republic of Croatia

Autori
Naletina, Dora

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings / Lorga da Silva, Ana ; Tomic, Daniel ; Grilec, Alica - Lisabon, 2019, 466-474

Skup
39th International Scientific Conference on Economic and Social Development: Sustainability from an Economic and Social Perspective

Mjesto i datum
Lisabon, Portugal, 29.04.2019. - 30.04.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
road freight transporters, fragmentation, Porter’s model, Croatia

Sažetak
Road freight industry represents the most important branch in most countries regarding land transport of goods, and Croatia is no exception. Road freight transport industry connects production and final consumers, being therefore an important part of the economic system. The purpose of this paper is to strategically analyse road freight transporting firms in the Republic of Croatia based on the analysis of the secondary data. In order to achieve the goal, theoretical postulates of Porter’s Five Forces Mode were used, so, in line with that, every force is analysed individually in the observed industry. Small transporting firms with the vehicle park of up to 5 vehicles dominate this market, indicating that it is a highly fragmented industry. The barriers for entering this market are minimal, therefore it features many participants neither of which having a possibility of influencing the price policy or the strategy of the future development of this industry. The main drawback of the road freight transport is the negative influence on the environment, so its major competitors are railroad and multimodal transport.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA