Naslov
Study on e-Commerce in Croatia: Customers’ Preferences

Autori
Pečenec, Ines ; Zoroja, Jovana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA -ENTerprise REsearch InNOVAtion Conference / Milković, M ; Pejić Bach, M ; Peković, S ; Perovic, Dj ; Simicevic, V ; Zoroja, J ; - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2018, 397-403

Skup
4th ENTerprise REsearch InNOVAtion Conference (ENTRENOVA 2018)

Mjesto i datum
Split, Hrvatska, 06.09.2018. - 08.09.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-commerce, Internet, customers, Croatia

Sažetak
Rapid development and growth of Internet facilitate business and transforms today’s economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers’ shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on e-commerce in Croatia was conducted to investigate clients’ perception and attitudes toward online shopping. Research results revealed that Croats use e-commerce stores, although they named several difficulties, which influence on their online shopping decisions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA