Pregled bibliografske jedinice broj: 989560
Weather impact on retail sales: How can weather derivatives help with adverse weather deviations?
Weather impact on retail sales: How can weather derivatives help with adverse weather deviations? // Journal of retailing and consumer services, 49 (2019), July; 1-10 doi:10.1016/j.jretconser.2019.02.025 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 989560 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Weather impact on retail sales: How can weather derivatives help with adverse weather deviations?
Autori
Štulec, Ivana ; Petljak, Kristina ; Naletina, Dora
Izvornik
Journal of retailing and consumer services (0969-6989) 49
(2019), July;
1-10
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
weather sensitivity analysis ; weather risk management ; Weather derivatives ; non-alcoholic beverages sale ; retail ; panel analysis
Sažetak
Weather affects four basic purchasing decisions: what, where, when and in what quantity to buy. Retailers are familiar with general impact of weather on consumption and consequential seasonality in retail sales, but lack detail knowledge about precise relationship between weather and sales needed for operational, strategic and financial decision making. Using the non-alcoholic beverages as an example, we conduct thorough weather sensitivity analysis in large food stores and propose design of customized weather derivatives as tools for offsetting failed sales due to adverse weather. We use method of panel which can be generalized to other product categories and other weather sensitive industries. Results show that weather sensitivity of beverages sales varies between months, implying the need for different weather risk management strategies, and that non- alcoholic beverages are bought impulsively rather than planned.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus