Pregled bibliografske jedinice broj: 983369
Market research of card operations of selected banks in Croatia
Market research of card operations of selected banks in Croatia // 2015 M-sphere book of papers : selected papers presented et 4th international M-Sphere conference for multidisciplinarity in business and science / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2015. str. 426-430 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 983369 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Market research of card operations of selected banks in Croatia
Autori
Plantić Tadić, Diana ; Dubroja, Marko ; Babogredac, Krunoslav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
2015 M-sphere book of papers : selected papers presented et 4th international M-Sphere conference for multidisciplinarity in business and science
/ Vranešević, Tihomir - Zagreb : Accent Press, 2015, 426-430
ISBN
978-953-7930-08-0
Skup
4th international M-Sphere conference for multidisciplinarity in business and science
Mjesto i datum
Dubrovnik, Hrvatska, 22.10.2015. - 24.10.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
bank ; market research ; innovation ; cards
Sažetak
One of the markets that are in recent economic developments rapidly evolving is certainly the card business, both at the global and national level. For the purpose of this study a continuous research was conducted which lasted one year. The study was based on monthly monitoring, collecting and reporting on, first of all, technological innovations that have been launched on the Croatian market by leading credit card companies sampled in the survey, such as Zagrebacka Banka (ZABA), Societe Generale - Splitska banka (SG-SB), Sberbank Inc. (SBER), Raiffeisenbank Austria (RBA), OTP banka (OTP) ; Hypo Alpe-Adria-Bank (HYPO), Hrvatska poštanska banka (HPB) ; Erste&Steiermärkische Bank (ERSTE) and Erste Card Club Ltd. (ECC). During the preparation of monthly reports there was noted a pattern of behaviour by most banks. Croatian banks follow international trends, because they themselves are part of the international group, and are very competitive with each other. An example of this is the PayPass technology that allows users, of this type of cards, contactless payment in retail outlets. All banks introduced this innovation into their product portfolio in a few months in order to maintain competitiveness on the market. The work, therefore, represents a quality review of trends and changes in the card business market based on which Croatian credit card companies base their strategic decisions in future business.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
