Pregled bibliografske jedinice broj: 982784
The Analysis of Gender Characteristics of Communication in the Case of Interviews with Croatian and German Entrepreneurs
The Analysis of Gender Characteristics of Communication in the Case of Interviews with Croatian and German Entrepreneurs // 9th International Scientific Conference "Economic and Social Development" : proceedings
Istanbul, Turska, 2015. str. 558-567 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
The Analysis of Gender Characteristics of Communication in the Case of Interviews with Croatian and German Entrepreneurs
Autori
Borčić, Nikolina ; Prusina, Jurica ; Despot, Jelena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
9th International Scientific Conference "Economic and Social Development" : proceedings
/ - , 2015, 558-567
Skup
International Scientific Conference (9 ; 2015)
Mjesto i datum
Istanbul, Turska, 09.04.2015. - 10.04.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
gender-marked language of communication ; leadership styles of female and male entrepreneurs
Sažetak
This paper analyses the features of the gender- marked language of communication and examines its relationship with the leadership styles of female and male entrepreneurs. The theoretical part of the work provides a solid foundation that is used for the verification of empirical research. It takes into account the characteristics of female entrepreneurship as underrepresented, but also the shape of a growing business in the Republic of Croatia, the characteristics of male and female leadership styles and the differences between them not only in Croatia but also in Germany, as well as the linguistic expression of the characteristic features for both women and men, focusing on their differences as well. The empirical part of the work is based on the testing corpus, which consists of 20 written interviews with entrepreneurs, collected from magazines, newspapers and downloaded from the Internet. At every 62 interviews, a total of 27 variables related to linguistic behaviour were questioned. The study evaluates the types of arguments used by entrepreneurs of Croatian and German national identity. Also, great attention is paid to the structure of the argumentation processes. The results showed that only certain parts of the linguistic behaviour mentioned in the theoretical part could actually be attributed to women or men, thus the style of leadership, which they belong, and whether the results are identical according to the national identity of respondents.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
