Pregled bibliografske jedinice broj: 979135
The Role of Services Marketing in the Experience Economy
The Role of Services Marketing in the Experience Economy // 9th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2018. (pozvano predavanje, nije recenziran, neobjavljeni rad, znanstveni)
CROSBI ID: 979135 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Role of Services Marketing in the Experience Economy
Autori
Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
9th European Forum for Marketing of Scientific and Research Organizations
Mjesto i datum
Varšava, Poljska, 15.11.2018. - 16.11.2018
Vrsta sudjelovanja
Pozvano predavanje
Vrsta recenzije
Nije recenziran
Ključne riječi
experience economy, services marketing
Sažetak
The presentation is dedicated to the concepts that characterize the experience economy (in science and arts, more specifically museums) and as such help to understand the needs and wishes of service users as well as strategic marketing thinking about shaping and positioning service offerings. The shaping of an experiential offer has an incremental impact on diversity, uniqueness and competitive advantage ; service users get unique and memorable experiences and experiences through the moments of surprise and wonder.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
