Pregled bibliografske jedinice broj: 966600
From Agram to Zagreb: The Austro-Hungarian Legacy in Tourism Discourses of the Croatian Capital
From Agram to Zagreb: The Austro-Hungarian Legacy in Tourism Discourses of the Croatian Capital // Collegium antropologicum, 42 (2018), 4; 257-264 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 966600 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
From Agram to Zagreb: The Austro-Hungarian Legacy in Tourism Discourses of the Croatian Capital
Autori
Orlić , Olga
Izvornik
Collegium antropologicum (0350-6134) 42
(2018), 4;
257-264
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
representation ; Zagreb ; Austro-Hungarian Monarchy ; heritage ; legacy ; Zagreb Tourist Board ; anthropology
Sažetak
Tourist promotion is not only about creating an attractive image of a destination, but is also highly informative of social values and the dominant ideology within a particular society. During the past decades, along with the process of joining the European Union, a lot has been done to promote Zagreb as a typical Central European city, implying the natural belonging of Zagreb (and Croatia) to the „real“ or Western Europe. This paper analyses visual and textual representations of Zagreb in tourist promotional materials focusing on the multicultural Austro-Hungarian heritage and its role as a symbolic resource used in the process of urban identity building. It provides an insight into the discursive practices of heritage selection and cultural representation, through which local identification with this heritage ranges from (implicitly) neutral to overtly positive. Any dissonant heritage with negative connotations is absent, thus providing an idyllic, harmonious Austro-Hungarian past as part of urban identity.
Izvorni jezik
Engleski
Znanstvena područja
Etnologija i antropologija
POVEZANOST RADA
Projekti:
HRZZ-IP-11-2013-3914
IP-2013-11-3914 - Povijesne perspektive transnacionalne prakse i međukulturnog dijaloga u Austro-Ugarskoj monarhiji (TIDA) (Sujoldžić, Anita, HRZZ - 2013-11) ( CroRIS)
Ustanove:
Institut za antropologiju
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
- MEDLINE