Naslov
IMPACT OF CONSUMER PREFERENCES ON PRODUCT AND PRODUCT MANAGEMENT

Autori
(Rešetar, Zlatko ; Tolušić, Zdravko ; Pavičić Rešetar, Nikolina)

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research XIV / (Tomas, C ; Crnković, B.) - Osijek : Studio HS internet, 2018, (1290)-(1308)

Skup
14th International Conference on Interdisciplinary Management Research (IMR 2018)

Mjesto i datum
Opatija, Hrvatska, 18.05.2018. - 20.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumers behavior, choices, products and services, manufacturers behavior, markets.

Sažetak
In the modern world of business, it's not enough to think about gaining profits and the amount of produced goods, it is essential to analyze the market when we start the business. As part of market analysis, it is important to make good market segmentation. If company want to market a new product, service, or product that’s known already to consumers and has only been modified or improved, it is necessary to have information whether consumers want such modified product or service. There is a large number of homogenous products on market, and for this reason, companies have no way of influencing the price of the products or services they offer. There is an old saying that wood is often not seen in the woods. Products that are homogenous represents companies that sell identical or similar products, which means that such products on the market are perfectly replaceable, and no company is able to raise the price of its product, as this would greatly affect competition or decline in sales. For these reasons both the manufacturers and the consumers need to have information on what kind of product is required on the market and is it manufacturer's able to produce product according to required characteristics. For modern market, it can be said that is packed with various products and services, and trade has become very complex, both by bidders as well as by consumers. For these reasons, manufacturers are forced to change the way they operate, so before they start producing the product, they know exactly all performance a particular product must have. It is possible for consumer to buy a product that is personalized. This method of production in near future will be imperative in business, because consumer in busy lifestyle doesn’t have time to explore market in order to find a product or service according to his preferences.

Izvorni jezik
Engleski

POVEZANOST RADA