Naslov
Wine tourism: An opportunity to increase a tourist offer in Istrian county

Autori
Manzin, Alessandro ; Dušević, Rene

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
24th Biennial international congress Tourism & hospitality industry 2018 Trends and challenges / Milohnić, Ines ; Smolčić Jurdana, Dora - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2018, 214-229

Skup
24. bijenalni međunarodni kongres Turizam i hotelska industrija: trendovi i izazovi = 24th Biennial International Congress Tourism & Hospitality Industry - Trends and Challenges

Mjesto i datum
Opatija, Hrvatska, 26.04.2018. - 27.04.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wine tourism ; wine route ; wine cellars ; tourist offer ; regional development

Sažetak
Purpose – The production of wines has a long tradition of thousands of years in Istria. In the last two decades, it has been made significant in Istria a step in improving the quality of wine and there are many high quality wines on the market, with which wine cellars enrich the tourist offer. These activities include wine tasting in wine cellars trought the wine routes, sale of wine in specialized wine shops, wine festivals and sport activities accompanied by wine tasting. This paper primarily includes the state and developmental possibilities of Wine tourism in the Istrian County. Methodology – The authors have conducted an analysis of the scientific literature, as well as the available secondary data. Findings – The research proves the potential economic benefits of Wine tourism for the Istrian County. Istria, as well as other European regions, must, in the context of economic and tourist development, adapt tourist offer to European and global trends, and create a great opportunities to position himself in a tempting wine region. Finaly, the research indicates that Istrian region can become an original wine tourism destination and offering something new to the global wine tourism market. Contribution – Despite being late in understanding the potential of wine tourism, the pioneer efforts in developing wine tourism, created a solid base for further development that will enable Istrian County to catching up with other wine tourism destinations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
The paper is indexed in EBSCO – Hospitality &
Tourism Complete, ProQuest Business Premium
Collection, ProQuest Central, ProQuest –
ABI/INFORM, ProQuest - East & Central Europe
Database, and RePEc.

POVEZANOST RADA