Pregled bibliografske jedinice broj: 935173
Palliative care as a marketing niche for non- profit organizations in Croatia
Palliative care as a marketing niche for non- profit organizations in Croatia // Responsibility & Sustainability: Socioeconomic, political and legal issues,, 3 (2013), 1; 59-66 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 935173 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Palliative care as a marketing niche for non- profit organizations in Croatia
Autori
Leko Šimić, Mirna ; Čepl, Suzana
Izvornik
Responsibility & Sustainability: Socioeconomic, political and legal issues, (2340-5813) 3
(2013), 1;
59-66
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
palliative care, nonprofit organization, marketing, Croatia
Sažetak
Palliative care is meant to provide the highest possible quality of life to terminally ill people. The importance of palliative care is globally growing due to long term demographic, economic, social and technology trends. There is, however an increasing gap between available service and identified needs in many countries, including Croatia. Palliative care in Croatia, although well legally regulated, is limited with insufficent financial resources within the public health care system. The aim of this paper is to analyze the implementation of marketing concept and strategy in nonprofit organization dealing with palliative care. Qualitative research has implicated that such an approach can contribute to better organizational performance
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
