Naslov
Cognitive Cybernetics vs. Captology

Autori
Balaž, Zdenko

Izvornik
Advances in science, technology and engineering Systems Journal (2415-6698) 2 (2017), 6; 107-118

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Captology, Cognitive Cybernetics, Intelligent Systems, Expert Systems, Learning Mechanisms, Motivation

Sažetak
In acronym Captology - Computers as Persuasive Technology, a persuasive component (lat. persuasibilibus - enticing) refers to the persuasive stimulation by intelligent technologies. Latter being transitive and interactive as intelligent systems, they have imposed, by their persuasivity, a ‘cult of information’, after which information has become a type of goods that as a utilitarian resource must be exploited quickly and efficiently. Such a widely accepted fact resulted as hype, presenting a perspective that the approach to a large amount of information and faster ‘digestion’ of their content will enable users to quickly get desired knowledge. Recent investigations about persuasion processes have shown its dependence on intelligent technology factors (design, interactive computer products, web, desktop and others). Such technologies are also used to influence people's attitudes, beliefs, learning, and behaviour. Development strategies for global computer production and sales head in that direction and confirm latter statement with the promoted 3-P model: persuasive, permissive and pervasive components. Cognitive level of human integrated development is increasingly overshadowed by the contribution of artificial intelligence through its products, i.e. ‘smart’ creations, and by the array of shortcomings and problems that the same interactive technology brings. This paper presents a parallel between captological component of intelligent and interactive technologies on one side and illustrates examples of captological influences proved by confirmed trials within cognitive science through computer simulations of human thinking on the other side. Many studies have shown that the success of persuasion depends on the factors which have been exposed by cognitive cybernetics. Next to it, people’s behavior system is transforming through the very development of society. Therefore, the influence of latter can be either positive or negative, while its extremes are already escalating in direction of a new trans-singularity and post humanism theories based on the principles of extropy.

Izvorni jezik
Engleski

Napomena
Povijest članka: primljen 29.09.2017, prihvaćen 0611.2017, online: 20.11.2017. ; S.I.: Advancement in Engineering Technology.

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